Internet Marketing; A possible threat on Security
Being secure has always been the greatest goal on a person’s life. Being secure is always equivalent on being private and feeling protected. Thus, it’s quite difficult for others to share their important information through internet, most especially now that there’s a lot of scam spreading on the World Wide Web and this concerns both companies and consumers.
Security concern is very important when you do online business. It’s the thread that consumers hold on to as they do business transaction through online. The fall down on this matter is that some companies that do online business had been caught on selling or giving away important information about their clientele.
Most of these companies gave assurance on their websites that their customers’ information will 
remain private. With the “selling information scam” these companies are breaking their own publicize rule. Several companies that buy customer information offer option to have the customers’ information be removed on their database known as opting out. However, a lot of customers don’t know that their information is being shared and are unable to discontinue the transfer of their information involving the company. Another concern is that whether the clientele would be able to receive their purchased items.
The solutions to this security threats are the following:
- Encryption – a method that deals with security and privacy concerns. It is defined as the conversion of data in a form called a cipher. Cipher cannot be easily intercepted unless an individual is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better the data is protected, the more expensive the encryption becomes.
Another is:
- Investing in and Building Strong consumer Bands (e.g Amazon.com, eBay, and Overstock.com) – this solutions attempts to assure consumers that their transaction is free from problems because the merchants can be trusted to provide reliable products and services. Moreover, major online mechanisms (e.g credit cards, PayPal, Google Checkout, etc) provided back–end buyer protection systems to address the problems if they actually occur.
All in all internet marketing has its high in low when it comes to the security and privacy of the customers and companies.
Reference:
- http://vijayvj-internetmarketing.blogspot.com/2007/11/security-concerns.html
- http://en.wikipedia.org/wiki/Internet_marketing
